Proto Artisan Bakery Promo
Proto Artisan Bakery Promo
Clear process brought amazing results
Proto Artisan Bakery began as a lockdown passion project and grew into two thriving Hertfordshire shops built around real sourdough.
The brief was simple: create a warm brand film that could welcome new visitors, build anticipation for Easter pre-orders and bring the craft of the bakery into the shop.
A focused approach
We planned one clear story around a simple idea: let the loaf be the hero. Early-morning filming captured the hands, heat and rhythm behind every bake, while James’s voice kept the film grounded in the people behind the business.
What we delivered
A 90-second flagship brand film
Three short vertical edits for Instagram and TikTok
A silent in-store loop
The outcome
The flagship film tripled Instagram engagement in its first 48 hours and helped Easter pre-orders sell out a week early. In store, the finished film gave customers a clearer connection to the craft behind every loaf.
Clear process brought amazing results
Proto Artisan Bakery began as a lockdown passion project and grew into two thriving Hertfordshire shops built around real sourdough.
The brief was simple: create a warm brand film that could welcome new visitors, build anticipation for Easter pre-orders and bring the craft of the bakery into the shop.
A focused approach
We planned one clear story around a simple idea: let the loaf be the hero. Early-morning filming captured the hands, heat and rhythm behind every bake, while James’s voice kept the film grounded in the people behind the business.
What we delivered
A 90-second flagship brand film
Three short vertical edits for Instagram and TikTok
A silent in-store loop
The outcome
The flagship film tripled Instagram engagement in its first 48 hours and helped Easter pre-orders sell out a week early. In store, the finished film gave customers a clearer connection to the craft behind every loaf.
