Dementia UK
Dementia UK
Dementia UK
Dementia UK
Creating Strategic Blueprint
Dementia UK's story: supporting families affected by young onset dementia—a condition developing before age 65, impacting 70,800 people across the UK and their caregivers.
Our brief: create a film that could:
- Introduce viewers to the family impact in under 90 seconds
- Raise awareness about unique challenges for families
- Serve as an educational resource
We developed a three-tier content plan with one creative north-star: "Let the family journey be the focus."
Creative fusion
Shot with sensitivity, the film captures family members navigating new responsibilities. Intimate interviews and candid caregiving moments are grounded in real experiences and emotions.
Deliverables
- 1:30 flagship awareness film
- 3 × 15s vertical clips for social media
The results
The flagship video increased website engagement by 140% and helpline inquiries by 75% from families seeking early intervention.
Average session time on the "Young Onset Dementia" page increased from 1:12 to 2:55, with viewers exploring additional resources afterward.
Support group facilitators report new attendees.
Creating Strategic Blueprint
Dementia UK's story: supporting families affected by young onset dementia—a condition developing before age 65, impacting 70,800 people across the UK and their caregivers.
Our brief: create a film that could:
- Introduce viewers to the family impact in under 90 seconds
- Raise awareness about unique challenges for families
- Serve as an educational resource
We developed a three-tier content plan with one creative north-star: "Let the family journey be the focus."
Creative fusion
Shot with sensitivity, the film captures family members navigating new responsibilities. Intimate interviews and candid caregiving moments are grounded in real experiences and emotions.
Deliverables
- 1:30 flagship awareness film
- 3 × 15s vertical clips for social media
The results
The flagship video increased website engagement by 140% and helpline inquiries by 75% from families seeking early intervention.
Average session time on the "Young Onset Dementia" page increased from 1:12 to 2:55, with viewers exploring additional resources afterward.
Support group facilitators report new attendees.
Creating Strategic Blueprint
Dementia UK's story: supporting families affected by young onset dementia—a condition developing before age 65, impacting 70,800 people across the UK and their caregivers.
Our brief: create a film that could:
- Introduce viewers to the family impact in under 90 seconds
- Raise awareness about unique challenges for families
- Serve as an educational resource
We developed a three-tier content plan with one creative north-star: "Let the family journey be the focus."
Creative fusion
Shot with sensitivity, the film captures family members navigating new responsibilities. Intimate interviews and candid caregiving moments are grounded in real experiences and emotions.
Deliverables
- 1:30 flagship awareness film
- 3 × 15s vertical clips for social media
The results
The flagship video increased website engagement by 140% and helpline inquiries by 75% from families seeking early intervention.
Average session time on the "Young Onset Dementia" page increased from 1:12 to 2:55, with viewers exploring additional resources afterward.
Support group facilitators report new attendees.
Creating Strategic Blueprint
Dementia UK's story: supporting families affected by young onset dementia—a condition developing before age 65, impacting 70,800 people across the UK and their caregivers.
Our brief: create a film that could:
- Introduce viewers to the family impact in under 90 seconds
- Raise awareness about unique challenges for families
- Serve as an educational resource
We developed a three-tier content plan with one creative north-star: "Let the family journey be the focus."
Creative fusion
Shot with sensitivity, the film captures family members navigating new responsibilities. Intimate interviews and candid caregiving moments are grounded in real experiences and emotions.
Deliverables
- 1:30 flagship awareness film
- 3 × 15s vertical clips for social media
The results
The flagship video increased website engagement by 140% and helpline inquiries by 75% from families seeking early intervention.
Average session time on the "Young Onset Dementia" page increased from 1:12 to 2:55, with viewers exploring additional resources afterward.
Support group facilitators report new attendees.
